Adventure Instead
Adventure Instead is the leader in worldwide elopement photography, for adventurous couples with a passion for travel.
Helping couples focus on what matters most
As a leader in worldwide elopement photography with a passion for travel, Adventure Instead needed a brand experience that reflected both. By evolving and enhancing the visuals; including logo marks, color palette and fonts system, the Adventure Instead brand began to align with their mission and quality of work. From there, I designed a website that communicated efficiently and in a delightful storytelling fashion for optimal conversion and usability.
- Project Type
- Rebrand
- Category
- Coaching / Photography
Love has no boundaries. Follow your heart.
For the adventurous one, those that do things a little different, couples that see no color, race or gender - Adventure instead is there to help follow your hearts. Breaking the barriers of traditional weddings - I helped Adventure Instead tap into what makes their audience feel comfortable, safe and unique to focus on what matters. Clearly communicating through an approachable conversational style - they're able to not only resonate with couples but other photographers as well. In addition to elopement photography, I helped create a successful coaching brand and platform for aspiring photographers.
A highly converting, storytelling experience
As a leader in worldwide elopement photography with a passion for travel, Adventure Instead needed a brand and website that reflected both. By evolving and enhancing the visuals; including logo marks, color palette and fonts system, the Adventure Instead brand began to align with their mission and quality of work. From there, I designed a website that communicated efficiently and in a delightful storytelling fashion for optimal conversion and usability.
Helping other photographers follow their heart
On a mission to help adventurous camera savvy individuals become the sought-after elopement photographer they’ve always dreamed of. Adventure Instead Academy is the go-to-source for premier workshops and courses from the worlds most renowned elopement photographers. The brand needed to reflect their talent and ambition. So I went to work building a fun, friendly adventurous, educational and unintimidating brand.
