Cause
Cause promotes individual, communal, and global wellbeing through expertly crafted CBD and strategic giveback initiatives.
On a mission to use CBD as a force of good
Before Cause had a name, they had a mission: to leave the planet in a better condition than when they found it. They weren't looking to make a quick buck in a rapidly growing industry, but instead create a lasting community through a team of like-minded individuals with a deep belief in changing lives through the benefits and profits of their CBD formulas.
- Project Type
- Branding
- Category
- Wellness
A cause that inspires the collective wellness for all
By understanding the deep commitment to human wellness, our society and the planet, I established the company name, the brand purpose, mission and strategy to carry out the bold vision. By partnering with organizations and charities that aligned with Cause, I gave customers the ability to choose their charities and how they allocate the 5% of their purchase.
Doing good needs to look amazing
Once the name Cause was established, I crafted the visuals to be hip and slick, but with a witty tone and serious message. By making selflessness cool and giving back simple, fun and empowering Cause aimed at resonating with younger, more conscious individuals that want to make a impact in the world.
Shopping that makes you feel good
Using the bright, vibrant brand colors and smart messaging, I crafted an e-commerce experience that not only showcased the beautiful packing, but told the brand story in a compelling way. I made it clear to visitors the mission and goal of the brand as well as a delightful and rewarding give-back experience.
